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Why choose an Integrated CRM?

The role and benefits of integrated CRM, Inventory Management, accounting, payments and e-commerce systems in effectively managing stock levels, reordering, picking, packaging, dispatching and handling returns of stock items? Nigel Drewek, Apptituda’s Delivery Director responsible for the development and implementation of Stapp Inventory Management writes:

“Integrated CRM (Customer Relationship Management), inventory management, accounting, payments, and e-commerce systems play a critical role in effectively managing stock levels, reordering, picking, packaging, dispatching, and handling returns of items of stock items."




"The benefits of these integrated systems include:

  1. Streamlined Processes: Integrated systems provide a single view of all customer and inventory data, which can help streamline processes and reduce manual work. This saves time and reduces the chances of errors.

  2. Better Inventory Control: By integrating inventory management with other systems, businesses can better control their inventory levels, set reorder points, and automate restocking, reducing the chances of stockouts or overstocking.

  3. Improved Order Management: Integrated systems help businesses manage the entire order process, from accepting customer orders to shipping and handling returns. This improves the speed and accuracy of order processing, reduces errors, and helps ensure timely deliveries.

  4. Real-Time Data Insights: By having all data in one database, businesses can access real-time insights into their inventory levels, sales, and cash flow. This helps make informed decisions about reordering, promotions, and other strategies to optimise their operations.

  5. Enhanced Customer Service: With integrated CRM and e-commerce systems, businesses can provide better customer service by accessing customer data, order history, and preferences. This enables personalised interactions with customers and can help increase customer loyalty.

  6. Lower Costs: By automating processes and reducing manual work, businesses can lower their operational costs, increase efficiency, and reduce the chances of errors or discrepancies.


Overall, integrated CRM, inventory management, accounting, payments, and e-commerce systems offer businesses a comprehensive solution for managing their stock levels, reordering, picking, packaging, dispatching, and handling returns. By leveraging these systems, businesses can improve their operational efficiency, reduce costs, and provide better customer service."


For more information, please contact Stuart Mills, Apptituda’s CEO on 07920 235565.

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