Salesforce - FREE for Small Businesses!

Salesforce has traditionally been viewed as an enterprise level CRM - powerful, but often perceived as a 'big' organisation platform.

Now things have changed with the launch of the Salesforce Free Suite!

As UK Salesforce consultants, at Apptituda we see this as a meaningful moment for small businesses evaluating their technology choices.

A Strong New Entry Into the Free CRM Market

The Free Suite gives small organisations access to genuinely useful sales, service, and simple marketing tools - not watered-down trials. With reporting, activity tracking, Gmail integration and Slack connectivity included, it’s a credible CRM solution from day one.

This raises the bar for what a free CRM can offer.

One of the biggest challenges small businesses face is outgrowing their initial CRM. Salesforce solves this by giving companies a smooth upgrade path. The Free Suite sits on the same core platform as the paid editions, meaning you can start small and scale without migrating systems later.

That continuity alone makes Salesforce worth consideration.

Entering the AI Era

Salesforce is investing heavily in AI across sales, service, and automation. While those capabilities sit in higher tiers, adopting Salesforce early positions small businesses to take advantage of them when ready - without adopting a new system.

Better Collaboration Through Slack

Slack’s integration with Salesforce enhances team coordination, allowing small teams to share updates quickly and reduce communication friction. It’s a practical benefit that complements the CRM experience.

A Good Time to Reassess CRM Strategy

The Salesforce Free Suite doesn’t overwhelm or oversell. It simply gives small businesses a capable starting point on a platform built for long-term growth.

With Salesforce you also have access to the App Exchange where small businesses can make the most of other tools for wider ERP growth and in later blogs we will be discussing how Salesforce Free Suite Users can make the most of Stapp Inventory Management

From our perspective at Apptituda, this is an ideal moment for small organisations to revisit their CRM approach and consider whether Salesforce now fits their ambitions.

If you’d like help assessing whether it’s the right move for your business, we’re here to support you.